CBS News Story On “Trigger Leads” Evokes Strong Emotions
From the CBS News Video Web site, an interesting story for anyone who’s recently applied for mortgage credit. The three major credit bureaus — Experian, Equifax, and TransUnion — sell the contact information of new mortgage loan applicants to other mortgage lenders that want to compete for the same business. It works like this: You call your loan officer for a rate quote Your loan officer submits a credit report to the credit bureaus The credit bureaus recognize that you…
Original post by Dan Green