Coldwell Banker releases corporate Blogs
http://blogs.coldwellbanker.com
Coldwell Banker has release a corporate blogging platform for their real estate agents to use.
The Real Estate Tomato has covered most of the bases in their writings:
http://realestatetomato.typepad.com/the_real_estate_tomato/2007/03/coldwell_banker.html
I am not going to pass a judgement on the site at all but I think that is shows the importance of blogs to to realtors and to mortgage professionals. Even though the execution may not be there at this time, this is Version 1.0 and one of the first corporate blogging tools we have seen.
The main concerns with building your blog inside the corporate walls is portability and permanance.
If the real estate blogger decides to change companies they will lose their blog and all the history , links and traffic that they have accumulated…..
Original post by mortgage blog