Mortgage Blog Risks
Back in January I posted the following:
B of A Blogging?
Bank of America is probably planning a coporate blog - who cares. The corporate blog will be as cold and faceless as the corporate web site. Blogging is for the individual. Once each B of A loan officer has their own mortgage blog and can post freely without censorship then B of A might begin to benefit from mortgage blogging. This may take years but more likely will never happen. Therein lies an opportunity for the small, local mortgage broker to use blogging as a competitive advantage. The door is open.
After looking at yesterday’s post - I feel that is more likely the scenario for any large corporate blogging attempt. Mortgage blogs are about reflecting your personality and your knowledge and linking to people and things you like - this is when the mortgage blog is most effectively used.
Original post by mortgage blog